Senior Brand Manager in Lake Forest at Reynolds Consumer Products

Job Description

Job Title: Senior Brand Manager

City: Lake Forest / State: Illinois

Job Description

Join Reynolds Consumer Products…and Drive Your Career across a world of opportunities! We provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and fun workplace environment. If you are looking to build a strong career, we have an opportunity for you! We are searching for a Senior Brand Manager to join our team located at our headquarters in Lake Forest, IL.

Your Role:

As a Senior Brand Manager, you will manage the marketing responsibility and work in a collaborative environment to drive consumer demand for the waste bags category, develop and launch marking plans, and analyze performance data and consumer insights to drive strong business results for the brand. You will have the opportunity to make your mark by bringing your experience, creativity, and fresh thinking to the Hefty Waste Team. We embrace and accept individual experiences and backgrounds to achieve a diverse and inclusive workplace.

You will have the opportunity to:

• Develop and execute annual US marketing plans including market share projections, budgets, advertising (print, digital, social, influencers, partnerships), consumer promotions, public relations, and more.
• Work cross-functionally to achieve business results with Agency partners, Customer Marketing, eCommerce, Sales, Finance, Consumer Promotions, Research & Development, Supply Chain, and Category Management (sales presentations, media campaigns, etc.).
• Analyze key business trends and provide input on gaps and opportunities, present business updates to management and agency partners.
• Achieve business and brand objectives including volume, profit, and market share by distribution channel.
• Manage, evaluate, and optimize advertising and promotional spending.
• Manage and commercialize items from beginning to launch for the Waste portfolio.

Ultimately, you will be responsible for ensuring that business objectives are achieved, including new product development, brand and private label brand growth, and customer specific new product development initiatives. We strive to build a diverse, inclusive, and talented workforce who will contribute to the Company’s vision, mission, and goals.

You will love it here if…

• You are looking for general management experience
• You enjoy working with a dynamic team (internal teams and external agencies & partners)
• You can successfully juggle multiple tasks at once and are comfortable with change
• You have a passion for analyzing data, problem solving, and using data to drive business decisions
• You are an effective communicator

We need you to have:

• BA/BS degree in Marketing, Business, or a related field.
• 7-10+ years of experience in CPG brand marketing.
• Solid business acumen with experience managing budgets/P&L.
• Experience with retailer scan data analysis programs (Nielsen, IRi).
• Solid project management capabilities with the ability to organize and manage multiple projects simultaneously from start to finish.
• Experience developing and launching new products.
• Experience in creative and media briefing and launching advertising campaigns, including TV.
• Strong analytical and organizational skills with attention to detail.
• Proficient in Microsoft Word, Excel and PowerPoint.

Icing on the cake:

• MBA or another advanced degree.
• Experience with consumer research methodologies and new product development.
• Knowledge of commonly used concepts, practices, and procedures used in CPG industry.

Want to know more? Check out our website or connect with us on LinkedIn!

Apply today to join a fast-growing innovative company!

Not a good fit but know someone who is? Please refer them!

Local candidates only, no relocation assistance available

#LI-Hybrid

Join Reynolds Consumer Products and

Drive Your Career across a world of opportunities!

For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by emailing us at

No recruiter calls or emails please.

Reynolds Consumer Products is an Equal Opportunity Employer EEO AA M/F/Vet/Disability.

Qualified applicants will receive consideration for employment without regard to their age, race, color, religion, national origin, sex, sexual orientation, protected veteran status, genetics, or disability.

Reynolds Consumer Products is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following EEO is The Law Poster: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

The Pay Transparency Regulations Frequently Asked Questions can be found on this link:

Pay Transparency Regulations Frequently Asked Questions | U.S. Department of Labor (dol.gov)

The poster and the supplement can be found on this link.

http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm