Director of Consumer Insights in Lake Forest, IL at Reynolds Consumer Products

Date Posted: 10/3/2018

Job Snapshot

Job Description

Job Title: Director of Consumer Insights

City: Lake Forest / State: Illinois


Job Description

Join Reynolds Consumer Products… a world of opportunities! At Reynolds Consumer Products we are passionate about achieving results and have fun winning as a team! We provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and fun workplace environment. Are you looking to build a strong career and make a positive impact? Then we have an opportunity for you! We are searching for a  Director of Consumer Insights located at our headquarters in Lake Forest, IL.

Your Role:

As the Director of Consumer Insights you will leverage evidence-based consumer understanding to identify insights that facilitate speed and accuracy of strategic and tactical decision making across all parts of the organization. This individual works closely with business unit leaders to understand their research needs and executes that research with excellence. You will have the opportunity to:

  • Partnership with the entire Consumer Insights and Data Analytics team, drive a consumer brand culture within RCP by demonstrating the strategic and financial significance of building a portfolio of brands whose innovation, product plans, positioning, marketing, and activation plans are anchored in evidence-based consumer understanding.
  • Work with business teams to leverage data to drive a balance of base business growth and innovation-driven growth.
  • Work closely with business units and the broader Insights and Analytics team to create strategic, efficient, and business-building learning plans.
  • Plan, design, and execute market research that delivers value to RCP at the enterprise and business unit levels.
  • Provide clear, strategic direction to external research partners that results in stellar research outputs and greater research ROI.
  • Oversees project-related vendor relationships. Works closely with Director of Data Analytics to enable agency development and increase data and reporting quality.
  • Work closely with the Director of Data Analytics to bring forward integrated data solutions.
  • Drive institutional knowledge by sharing key consumer insights (as well as new/superior research methodologies) across the organization.

Ultimately, you will look for opportunities to more efficiently commission research across business units and leverage a deep understanding of current best practices across all market research methodologies. You will also works closely with the Director of Data Analytics to bring forward integrated data solutions.


You will love it here if…

  • You are a strong leader
  • You pay great attention to details and are well-organized
  • You can successfully juggle multiple tasks
  • Natural curiosity of turning data into insights with limited direction

We need you to have:

  • BA/BS degree in Marketing or related field 
  • 10+ years in CPG market research
  • 7+ years of team management experience with a proven track record of developing, coaching, and mentoring diverse market research teams
  • Extensive experience with business-enabling qualitative and quantitative methodologies (including a broad range of qualitative methodologies and techniques, marketing mix modeling/predictive analytics, volume forecasting, conjoint, MaxDiff, TURF, Habits and Practices, segmentation, claims testing, packaging testing, brand and communications testing, product testing, brand health and equity tracking, concept testing
  • High level of proficiency in MS Office.

Icing on the cake:

  • MBA, MMR or MMS or other advanced degree strongly preferred
  • Advanced certifications or extensive experience with data analytics and insights

Want to know more? Check out our website or connect with us on LinkedIn!

Apply today to join a fast-growing innovative company!

            Not a good fit but know someone who is? Please refer them!

 Local candidates only, no relocation assistance available

Reynolds Consumer Products is an Equal Opportunity Employer EEO AA M/F/Vet/Disability.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status or disability.

Reynolds Consumer Products is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following EEO is The Law Poster:

The Pay Transparency Policy Statement can be found on this link:

The poster and the supplement can be found on this link.

For applicants or employees who are disabled, or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by calling us at (847)482-3550 or email

No recruiter calls or emails please.