Senior Brand Manager in Lake Forest, IL at Reynolds Consumer Products

Date Posted: 10/2/2021

Job Snapshot

Job Description

Job Title: Senior Brand Manager 

City: Lake Forest / State: Illinois                                                   


Job Description

As a Senior Brand Manager for Hefty Tableware, you will manage a tableware portfolio of branded and private label businesses, acting as general manager and ensuring product lines deliver against revenue targets.  You will work in a collaborative environment to drive consumer demand for the portfolio, analyze performance data and consumer insights to develop brand strategies and guide business decisions, develop and commercialize new product innovation and product renovations and develop brand marketing plans to drive strong business results for the brand.

You will have the opportunity to:

  • Achieve business and omni-channel marketing objectives including volume, profit, and market share for the portfolio
  • Identify opportunities for new product innovation by mining consumer insights and syndicated data
  • Develop and commercialize new product innovation and product renovations to address evolving consumer needs (e.g., sustainability)
  • Lead cross functional project specific teams for key strategic initiatives
  • Develop and execute marketing strategic plans and marketing campaigns on existing and new products including advertising (video, digital, social, influencers), public relations and partnerships in collaboration with internal and external creative partners
  • Manage a private label portfolio

You will love it here if…

  • You are looking for general management experience
  • You are a creative, forward thinker
  • You are proactive and tenacious
  • You have an entrepreneurial mindset

We need you to have:

  • BA/BS degree in Marketing, Business, or a related field
  • 7+ years of related professional and progressive experience in Consumer Packaged Goods brand marketing
  • Experience developing and launching new products 
  • Experience building marketing plans and budgets
  • Solid business acumen with experience managing P&Ls
  • Experience with analyzing retailer syndicated data (Nielsen, IRi, etc)
  • Solid project management capabilities with the ability to organize and manage multiple projects simultaneously from start to finish
  • Experience collaborating with cross-functional team members to solve problems quickly
  • Strong presentation and communication skills
  • Proficient in MS Word, Excel and PowerPoint

Icing on the cake:

  • Experience with consumer research methodologies related to new product and brand development
  • Understanding of New Product Development Stage Gate process
  • Experience working with advertising and media agency partners
  • Understanding of marketing mix analysis

 

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For applicants or employees who are disabled, or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by emailing us at Recruitment@ReynoldsBrands.com.

No recruiter calls or emails please.

 

 

Reynolds Consumer Products is an Equal Opportunity Employer EEO AA M/F/Vet/Disability.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, protected veteran status or disability.

Reynolds Consumer Products is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following EEO is The Law Poster: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

The Pay Transparency Policy Statement can be found on this link: 

http://www.dol.gov/ofccp/PayTransparencyNondiscrimination.html

The poster and the supplement can be found on this link.

http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

For applicants or employees who are disabled, or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by calling us at 224-295-6808 or email Recruitment@ReynoldsBrands.com.

No recruiter calls or emails please.