Director of Marketing - Canada in Mississauga at Reynolds Consumer Products

Date Posted: 7/25/2022

Job Snapshot

  • Employee Type:
  • Location:
  • Job Type:
  • Experience:
    10 - 20 years
  • Date Posted:

Job Description

Job Title: Director of Marketing - Canada 

City: Mississauga / State: Ontario                                                   

Job Description

Join Reynolds Consumer Products…a world of opportunities!  We are passionate about achieving results and have fun winning as a team! We are committed to a diverse and inclusive workplace environment in which individual differences are recognized, respected and appreciated.

At Reynolds Consumer Products, we provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and fun workplace environment. Are you looking to build a strong career? Then we have an opportunity for you! We are searching for a Marketing Director to join our team located at our office in Mississauga, Ontario.

Your Role:

As a Marketing Director, you will be responsible for overseeing the development and execution of profitable marketing programs and the operation of the Canadian business, as well as the management of a portfolio of key products with main focus on Canada.

In addition, as a member of the Canadian Leadership Team, the individual will work with the other Senior Leaders in Canada and the US, creating and executing Strategic Plans for the Canadian Business. The successful incumbent will track business results and publish; keeping team aware of implications, risk, challenges and profitability of products, lines or services while analyzing business developments and monitoring market trends.

You will have the opportunity to:

  • Drive the development and implementation of annual business plans (and contingencies) and recommend on-going modifications to achieve the approved volume, share, spending, and profit objectives for Reynolds, Alcan, Hefty and Diamond brands with main focus on Canada.
  • Prepare strategic plans and contingencies for executive review and approval, as well as guide the long-term business planning/development function.
  • Oversee the management of the marketing communications and promotional strategies for the Canadian markets to ensure consistency on their implementation and execution.
  • Analyze the effectiveness and efficiency of the marketing and promotional plans by developing control mechanisms to measure returns and market impact.
  • Analyze (and supervise the analysis of) the business (including market research) on a continuous basis to ensure that plans/programs are appropriate to evolving business needs, and implement strategic/tactical changes as appropriate.
  • Oversee the development and execution of consumer and trade promotion programs to ensure that established objectives are met.
  • Manage programs productively through internal staff groups to ensure sound execution of all programs and appropriate financial management.
  • Work seamlessly with the Directors of Sales, Operations and Finance, and all other relevant support groups.
  • Manage the product development function for the Canadian market.
  • Work with domestic and foreign suppliers on new product development, product adaptation, and graphics changes, and prepare launch materials for execution by sales.
  • In locations where applicable, responsible to comply with the SQF and GMP practices and programs to ensure safe food packaging product and to report food safety problems. to those with authority to take action. Size, scope and complexity of assigned portfolio are factors in the level of responsibility.

Ultimately, you will play a vital role in our company and will lead projects to identify, research, and execute cost savings, product improvement, and new marketing opportunities that would help us grow and innovate.

You will love it here if…

  • You are highly self-motivated with the ability to work independently as well as with a team
  • You are creative and are comfortable inventing and deriving new ways of doing business
  • You are a confident and entrepreneurial self-starter
  • You are a strong and visionary leader who likes to help others succeed

For applicants or employees who are disabled, or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by emailing us at

No recruiter calls or emails please.