Director of Consumer Insights in Lake Forest, IL at Reynolds Consumer Products

Date Posted: 5/13/2022

Job Snapshot

Job Description

Job Title: Director of Consumer Insights  

City: Lake Forest / State: Illinois                                                   

Job Description

Join Reynolds Consumer Products…a world of opportunities! We are passionate about achieving results and have fun winning as a team! We are committed to a diverse and inclusive workplace environment in which individual differences are recognized, respected and appreciated.

At Reynolds Consumer Products, we provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and fun workplace environment. Are you looking to build a strong career? Then we have an opportunity for you! We are searching for a Director of Consumer Insights located at our facility in Lake Forest, IL.

Your Role:

As the Director of Consumer Insights you will report to the SVP of Category Management, Insights & Analytics, an insights hub for the entire organization.  You will work collaboratively and proactively to create business solutions through holistic understanding of the consumer, helping to create a competitive advantage for RCP.  You will help crystalize consumer insights, provide strategic thought leadership and help build strong connections with the brands, working in collaboration with the Business Units VPs and their teams to drive growth.

 You will have the opportunity to:

  • Lead with a business understanding to inform actions and contribute to decision-making conversations.
  • Provide a point of view/perspective and combine business acumen with insights expertise and come to the table with a point of view, not just a set of numbers.
  • Align with business goals and have excellence in insights to research findings that will align with the goals of the business to inform decisions.
  • Partner with external research partners to always deliver work with quality and integrity.
  • Collaborate with the Director of Analytics to identify ways of leveraging analytics, improve reporting quality and maximize our synergies with our external research and agency partners.
  • Drive institutional knowledge by sharing key consumer insights across the organization.

Ultimately, you will looks for opportunities to more efficiently commission research across business units and leverages a deep understanding of current best practices across all market research methodologies.

You will love it here if…

  • You are creative and are comfortable inventing and deriving new ways of doing business
  • You are a strong and visionary leader who likes to help other succeed
  • You are committed to excellence
  • You are a confident and entrepreneurial self-starter

We need you to have:

  • BA/BS degree in Marketing or related field 
  • 10+ years in CPG market research
  • 7+ years of team management experience with proven track record of developing, coaching, and mentoring diverse market research teams
  • Extensive experience with qualitative/quantitative methodologies and techniques, marketing mix modeling/predictive analytics, conjoint, MaxDiff, TURF, Habits and Practices, segmentation, claims testing, packaging testing, brand and communications testing, product testing, brand health and equity tracking, concept testing
  • High level of proficiency in MS Office

Icing on the cake:

  • MBA, MMR or MMS or other advanced degree strongly preferred
  • Advanced certifications or extensive experience with data analytics and insights
  • Experience in the consumer product goods (CPG) industry

Want to know more? Check out our website or connect with us on LinkedIn!

Apply today to join a fast-growing innovative company!

            Not a good fit but know someone who is? Please refer them!

 Local candidates only, no relocation assistance available

For applicants or employees who are disabled, or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by emailing us at

No recruiter calls or emails please.



Reynolds Consumer Products is an Equal Opportunity Employer EEO AA M/F/Vet/Disability.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, protected veteran status or disability.

Reynolds Consumer Products is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following EEO is The Law Poster:

The Pay Transparency Policy Statement can be found on this link:

The poster and the supplement can be found on this link.

For applicants or employees who are disabled, or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by emailing

No recruiter calls or emails please.